Woah Recovery App

Privacy Policy

Last updated: August 8, 2026

This policy describes how Woah ("the app") handles your data. The app is developed by Petter Höglander, an individual developer based in Sweden.

1. Data we access

Woah reads the following from Apple Health — read-only, never written back:

This data is processed entirely on your device to compute your daily recovery score, Lifestyle score, Fitness age and Longevity estimate. It is never sold, used for advertising, or shared with any analytics providers.

Some things are not in Apple Health, so Woah asks you instead: your daily habit logs (alcohol, nicotine, caffeine, food, and how you felt), manual stress ratings, and your answers to the Longevity intake. You choose whether to give them, they are stored as described in section 4, and they are never included in analytics.

2. AI-generated content

Woah generates personalized daily messages and insights using Anthropic's Claude AI. To do this, health summaries are transmitted to Anthropic's servers — for example: "Recovery score 72, sleep 7.5h, mild stress signal."

What is included: your first name, in the notifications Woah writes for you, so a message can address you by name. If you are paired with someone, their first name is included the same way in the notifications about them. Your age, sex and a band word derived from your weight and height are included; the measurements themselves are not. Because the requests carry the number of days you have lived, your date of birth can be derived from them.

What is never included: your surname, email or any account identifier — Woah has no logins, so no such identifier exists. Your answers about family history, diagnoses and social connection are never sent to the AI. Requests are made directly from your device, which means Anthropic sees your IP address but receives no identifier linking one day's request to another.

Anthropic processes these summaries to generate text and does not retain them for training. See Anthropic's Privacy Policy for their data practices.

Woah Coach. When you write to the coach, your message and a summary of your recent health data are sent to Anthropic so it can answer. Conversations stay on your device — they are never synced, backed up, or shared with a partner. Once a day Woah may distil a short block of plain facts from a conversation, such as a goal you set or that you train on Tuesdays, so the coach still knows them tomorrow. That block is stored in your own private iCloud; the conversation itself is not.

3. Partner sharing

Pairing with a partner is free, and always your choice. When you pair, Woah publishes a snapshot of the metrics you have chosen to share — via your sharing settings — to Apple's CloudKit, as a separate record for each person you share with. Revoking someone deletes their copy.

Woah keeps the record of who may read your data on the server, not only in your phone's own list. That way a reinstalled or restored device cannot go on sharing with someone the app can no longer name for you. You can see every reader, and revoke any of them, under Partner → Who can see your data.

Connections made before Woah recorded them this way are also served by a single shared snapshot, kept for backwards compatibility, which can be read by anyone already paired with you. The same screen offers Stop sharing with unknown readers, which removes that shared snapshot so revocation becomes absolute.

Your Longevity and Fitness age are shared with a paired partner as the resulting number only. The intake answers behind them never leave your own storage.

4. Data stored on your device

The app stores the following locally using Apple's UserDefaults (encrypted by iOS data protection):

So that your history survives a new phone, Woah mirrors the entries you have made yourself — habits, stress ratings, locked daily scores, profile, goals, and the coach's distilled memory — to your personal iCloud (the CloudKit private database). Only you can read it: it is not sent to us, and not shared with a partner. Raw Apple Health data is never mirrored.

Your current score and today's answers are also written to a storage area shared with the Woah widgets and the Apple Watch app, so they can show a number without recomputing anything.

5. Product analytics & purchase attribution

Woah uses PostHog for product analytics, hosted on servers in the European Union. We collect anonymous usage events — for example which screens are viewed and which features are used — to understand how the app is used and improve it.

Woah also uses GoMarketMe to understand which marketing partner referred a subscription purchase, so that partner can be credited. When you make or restore a purchase, a device identifier and purchase information (such as the product and transaction) are shared with GoMarketMe for this purpose.

Woah also uses Singular to understand which ad campaign a new install came from, so we can measure whether our advertising works. When you first install the app, and when you make or restore a purchase, a device identifier and campaign or purchase information are shared with Singular for this purpose.

Our website at woah-recovery.app counts visits using the same EU-hosted PostHog service, so we can tell whether the people we reach actually arrive. This is deliberately the lightest form of measurement we could use:

The pages hosting this policy and our terms are not measured at all.

6. Feedback you send us

The app includes an optional feedback form. When you use it, the app opens your own email client with a message addressed to the developer — you choose what to write, can optionally attach a screenshot, and send it from your own email account. The app itself never reads or transmits this content; you send it directly, and we receive only what you choose to send. Any feedback is used solely to respond to you and improve the app.

7. What we do not do

8. Children

Woah is not intended for users under 13 years of age. We do not knowingly collect data from children.

9. Your rights (GDPR)

If you are located in the European Economic Area, you have the right to access, correct, and delete your personal data. Since most data lives on your device:

10. Data retention

11. Third-party services

12. Changes to this policy

We may update this policy as the app evolves. The date at the top of this page reflects the most recent revision. Continued use of the app after changes constitutes acceptance.


Questions? Contact us at petter@woah-recovery.app